Price change (24h):
0.77%
High (24h):
$0.01491672
Low (24h):
$0.01417475
Volume (24h):
$9.78K
Market Cap:
$1.39M
All Time High:
98.52% $0.97
Jan 17, 2025
All Time Low:
33% $0.01
Apr 29, 2026
95.16 %(1Y)
$0.01437506
Price change (24h):
0.77%
High (24h):
$0.01491672
Low (24h):
$0.01417475
Volume (24h):
$9.78K
Market Cap:
$1.39M
All Time High:
98.52% $0.97
Jan 17, 2025
All Time Low:
33% $0.01
Apr 29, 2026
My Lovely Coin (MLC) is a cryptocurrency launched in 2024. It functions as the native utility token of My Lovely Planet, a web3 mobile game that aligns digital player actions with tangible environmental restoration.
The platform fuses hyper-casual gaming mechanics with a decentralized impact ledger, directly addressing the apathy-to-action gap among climate-concerned youth. Every virtual tree planted inside the game triggers a verifiable off-chain tree planting event, creating an unbroken chain of causality that transforms microtransactions into reforestation capital. This model sidesteps the donation fatigue plaguing traditional charities by embedding contribution into compulsive, reward-driven gameplay loops.
My Lovely Coin operates on the Polygon network. Token contracts have also been deployed natively on Solana and BNB Smart Chain, reflecting a deliberate multichain distribution strategy aimed at minimizing friction for a broad mobile-first player base.
The Polygon deployment adheres to the ERC-20 standard, while the Solana instance conforms to the SPL token framework and the BSC variant implements BEP-20. This interoperability layer ensures that MLC moves without locking users into a single validator set or fee structure, preserving optionality for both developers and players.
Founder Clement LE BRAS, an alumnus of Mines de Paris and a former field worker among climate-vulnerable communities in Madagascar, conceptualized the project. He assembled a team that includes the art director and lead game designer from King’s Candy Crush franchise. The startup entered the Ubisoft Entrepreneurs Lab at Station F, an accelerator that previously incubated Axie Infinity and Sorare, and later secured the Unity for Humanity Award, an honor reserved for creators deploying real-time 3D tools toward social impact.
The overarching mission extends beyond entertainment: My Lovely Planet aims to weaponize the attention economy of mobile gaming—a $116 billion market in 2023—for planetary repair. By converting gameplay into ecological transactions recorded on-chain, the project constructs a transparent, player-governed conduit for environmental funding that resists the opaqueness of conventional nonprofit allocation.
MLC functions mechanistically as the in-game currency for purchasing digital items and unlocking exclusive content layers. Token holdings also serve as a governance key: the Environmental Treasury distributes donations to vetted organizations based on weighted player voting, where vote strength scales with MLC balances. This merges consumption with custodianship, compelling players to accumulate and exercise the token to influence real capital outflows.
A player must hold MLC to access premium game chapters and seasonal cosmetics, and staking-like mechanics allow token locking to amplify voting power on treasury proposals. Validators do not exist; instead, the protocol relies on external chain security while the token’s utility accrues entirely within the game client and its governance contracts. Holding the asset is the sole gateway to shaping which reforestation or ocean-cleanup nonprofits receive the next funding tranche.
My Lovely Coin has a maximum supply of 350,000,000 tokens. Currently, 96,461,619 are in circulation. With a market capitalization of $1,081,242, My Lovely Coin ranks #2,889 among all cryptocurrencies.
| Date | Open | Close | High | Low |
|---|---|---|---|---|
| 13/06/2026 | $0.01 | $0.01 | $0.01 | $0.01 |
| 12/06/2026 | $0.01 | $0.01 | $0.01 | $0.01 |
| 11/06/2026 | $0.01 | $0.01 | $0.01 | $0.01 |
| 10/06/2026 | $0.02 | $0.01 | $0.02 | $0.01 |
| 09/06/2026 | $0.01 | $0.02 | $0.02 | $0.01 |
| 08/06/2026 | $0.01 | $0.01 | $0.02 | $0.01 |
| 07/06/2026 | $0.01 | $0.01 | $0.02 | $0.01 |
| 06/06/2026 | $0.01 | $0.01 | $0.01 | $0.01 |
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