Price change (24h):
0.00%
High (24h):
$
Low (24h):
$
Volume (24h):
$0
Market Cap:
$12.31M
All Time High:
94.54% $0.95
Apr 11, 2021
All Time Low:
137103% $0.00
Nov 27, 2025
220.42 %(1Y)
$0.051927
Price change (24h):
0.00%
High (24h):
$
Low (24h):
$
Volume (24h):
$0
Market Cap:
$12.31M
All Time High:
94.54% $0.95
Apr 11, 2021
All Time Low:
137103% $0.00
Nov 27, 2025
WOM Protocol (WOM) is a cryptocurrency launched in 2018, positioning itself squarely at the intersection of media and Ethereum’s tokenized ecosystem. The asset functions as a settlement mechanism for a decentralized marketplace that rewards peer-to-peer recommendations, bypassing the well-documented decay of traditional display advertising.
The protocol addresses a very specific friction: the plunging credibility of banner ads and sponsored posts. Brands, increasingly starved for genuine consumer attention, can deploy WOM tokens to systematically incentivize authentic word-of-mouth endorsements rather than rely on declining click-through rates. This transforms a historically unquantifiable social signal into a discrete, auditable on-chain event.
It operates on the Ethereum network. The underlying ledger inherits Ethereum’s global state machine, meaning every reward distribution and token transfer settles within blocks that a vast array of distributed validators secures, without the protocol having to bootstrap its own consensus mechanism.
As an ERC-20 token, WOM slots into Ethereum’s composable infrastructure, interacting directly with automated market makers, non-custodial wallets, and multi-chain bridges where deployed. The contract at 0xbd356a39bf... enforces standardized transfer and approval logic, enabling frictionless integration across decentralized finance primitives and lowering the barrier for exchange listings without proprietary middleware.
The project surfaced in Singapore during 2018, a period when token-curated registries and attention-based reward models were capturing speculative interest. A public launch in May of that year placed WOM among early attempts to disintermediate ad networks, though no singular founder identity dominates the available documentation—an absence that aligns with many protocol-driven entities of that era that prioritized collective governance mythos over individual leadership cues.
The long-term intent is a recalibration of brand-consumer interactions away from surveillance-heavy programmatic targeting. By collating authentic sentiment into cryptographically verified data points, the architecture aspires to make every genuine product mention a directly compensable act, effectively rendering opaque influencer marketing budgets obsolete in favor of an economy where organic advocacy possesses inherent, liquid value.
Mechanically, the token acts as the atomic unit of a reward pool economy. Brands lock WOM into campaign-specific smart contracts, and consumers receive allocations after their recommendations clear certain authenticity checks. The scarcity of these pools, combined with the fixed supply, creates a direct mathematical link between campaign demand and on-chain settlement volume instead of proxying value through impressions or clicks.
Brands source tokens from secondary markets to capitalize recommendation pools, and content creators withdraw earned WOM straight to self-custodied Ethereum addresses. Holding the token provides no passive yield by default, but its utility is entirely in its transferability: recipients can either accumulate more in anticipation of future campaign demand or immediately exchange it for stablecoins through Ethereum’s decentralized exchange plumbing.
WOM Protocol has a total supply of 1,000,000,000 tokens. Currently, 237,000,000 are in circulation. With a market capitalization of $7,111,331, WOM Protocol ranks #1,426 among all cryptocurrencies.
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